Michael Bierut: 5 Secrets from 86 Notebooks

Michael Bierut: 5 Secrets from 86 Notebooks from 99U on Vimeo.

Drawing on 30+ years of notebooks and sketches, Michael Bierut shares projects as stories outlining five simple lessons:

1. Listen first, then design
2. Don't avoid the obvious
3. The problem contains the solution
4. Indulge your obssessions
5. Love is the answer