Jamie Oliver & Instagram

It's no secret round these parts, that I'm a total Jamie Oliver fangirl. I love everything he does, but most especially, the way he uses the internet. Sure, he has a digital team to do the heavy-lifting, but he's as passionate about connecting with his audience through technology as he is about his books, television shows, and restaurants.

His tweets and posts, and most especially his photos, are infused with a genuine passion, honesty and emotion - all the things that make living in those spaces successful for both him as a content creator, and us as content consumers. Plus, he just loves this stuff.