“From a food point of view and feeling through digital technology and through a relationship with a global audience - having a deep meaningful relationship based on [sort of] trust and having fun and the nicer things in life…like..
I do think that this generation of people and thought-provokers do have the capacity to fix all the fuck-ups from the greedy mother fuckers of the last fifty years.
We’ve got a broken food system.
Is it really okay and is it really possible for companies that really produce shit and compromise farmers and make bad products and advertise to our kids to grow exponentially every year every year every year?”