HR hotline

If we made a website that had a blog, and video, and podcasts. Do you think that would be a good website? 

Ahh.. sounds like it could be?

Yes, I thought so too. Could you do it?

Ahh.. what do you mean?

Could you make the site? with video and a blog and podcasts. Maybe a forum too?

The thing is, each one of those little words like "blog" has so much work involved in it. For instance, who is the blogger? or bloggerS for that matter. And what are they going to write about? and how often? and who's going to chase them up when they miss their deadlines? and wrangle the editorial calendar so they have topics to write about? and what do we do when no one produces their blogs because it's not a priority because of all their other tasks are more important?

So you don't think you could do it?

It sounds like you may need a dedicated resource to run this project.

And that's not you.

Not with my current work load, no. I currently do the same thing with two dedicated days per week. You could dedicate another two of my days on this new project and shift my current work to someone else, if you wanted me to do it.

So we need to hire a web person?

Well you need to hire someone who has a vision of what this site can be, a focus on the problems it is solving, a ability to research what the audience needs, and a drive to see the project through while managing stakeholders and juggling providers and contractors.

So I need to hire a comms person?

Would a comms person necessarily have the skills to manage all those facets? probably not - they're probably good at the writing, some parts of the content. May not be as web savvy as you need them to be when dealing with videographers or podcasters or maybe they're more news based and having to write script for podcasts is out of their field? You need to find the right person.. someone like [awesome girl in marketing] who can just rise to all the challenges.

So I need to hire a project manager?

Mostly you need to figure out what this webpage is about.

Ok, great. I'll talk to HR and see who's available.

Smart phone etiquette at concerts

Look, I’m not an expert, but judging from the number of ‘incidents’ I witness with people using their smart phones at a concert I was at recently, neither are your parents. So do them a favour and let them know these simple rules when taking mobile devices to music concerts.

Photograph by Kenneth Lu (via Flickr, used under Creative Commons)

5 ways to use your smart-phone (at a concert) so as to not piss off THE JAMJAR!

  1. Set your ringtone to silent - okay I'll accept 'vibrate' but please turn that ringtone OFF for the concert.
  2. Dim screen brightness - while you're in your settings turning that ringtone to vibrate, also change the brightness of your screen to the dimmest setting. A cellphone in the dark is like a laser-beam and very very distracting to those of us sitting behind or (even worse) higher up the tier seating.
  3. Turn off the camera’s flash - apart from being very distracting for both the audience and those on stage, the flash will give you terrible photographs of those on stage and fantastically over-exposed photos of the backs of the people in front of you. Also, with some phones, when you have the flash setting on and you video in low light, the flashlight will enable itself. The people in the five rows in front of you will NOT be happy they're backlit by bright, white light.
  4. Don't use your flash's light as a lighter - back in the olden days, before smart phones and when you were expected to smoke cigarettes at a concert, sometimes holding a lighter flame above your head was great during slow, sad songs. The flash light function of your phone is a zillions times brighter than a lighter and does not create the ambiance of days gone by. Only ever do it if the band asks you to and really, you only need to hold up an activated screen to be part of the crowd.
  5. Take ONE photo or short video - taking a photo of the performer every time they sing a song you love doesn't really make any sense when you think about it. Videoing the entire concert is also a waste of time for many reasons, least of which your video will be crap and the microphone'll pick up your fellow audience-members singing along. Taking one photo or one video of part of a song for Instagram, Facebook or your blog is all you need to do. Spend the rest of your time with your silent phone in your pocket and just enjoy the concert you paid to see.
  6. BONUS TIP: leave your iPad at home. You look like a bloody idiot!

Example of why you need to turn your flash off on your camera phone. Granted, it all worked out okay for April O'Neil, but you might be so lucky.